UX DESIGN | TEAM LEAD

ArtsPartners Web Design

The client ArtsPartners wanted a new website design that better fit their changing and maturing business. 

Roles

  • Team Lead
  • Information Architecture

 

Software

Problems with the website

  • Consistency across the site
  • Inefficient information architecture
  • User got the wrong impression of the business
  • Most important user actions were not prevalent enough

Wireframes

My design process always starts with sketches and wireframes so I can have many fast rough drafts to try out new ideas. 

Using Figma to mock up a few first rounds of the website homepage re design I was able to plan out the desktop view as well as the mobile view. 

For the hero section I was able to incorporate the clients logo in a new way since they wanted to push their new style with the website re design. 

With the wirefreames I was able to 

  • Use the logo as a unique way to add creativity to the site
  • Streamline the most important info
  • Highlight the user actions the client desired
  • Mobile optimization by planning for it at the get go

 

Homepage Iteration 1

Roles

  • WordPress Development
  • Informational Architecture
  • Visual Design
  • Team Lead
 

This iteration was the first step into digital recreation of the wireframe. 

The new homepage fulfills all the requirements from the wireframes as well as being more of the style the client wanted for the website redesign. 

Client Feedback

I was responsible for presenting and explaining the homepage to the client. I went section by section and explained our design process and what we thought was the best direction to take the website. 

 

The client ended up loving the homepage but had a few notes of feedback. 

Final Product

Final Product

  • clean pic with lots of the screens in frame 
  • Homepage dev and visual design (my page)